What is Marketo?
Marketo, now part of Adobe Experience Cloud, offers enterprise-grade marketing automation with AI-powered engagement and analytics. The platform handles email marketing, lead nurturing, account-based marketing, and multi-channel campaigns. AI features include predictive lead scoring, content recommendations, send-time optimization, and engagement predictions. For B2B marketers, Marketo provides sophisticated lead lifecycle management and integration with Salesforce and other CRMs. Advanced features like revenue attribution, A/B testing, and behavioral tracking help optimize marketing ROI. With Marketo Engage, marketers can orchestrate complex, personalized customer journeys across all touchpoints to drive pipeline and revenue.
✨ Key Features
- Marketing automation
- AI lead scoring
- Email campaigns
- Account-based marketing
- Personalization
- Multi-channel campaigns
- Landing pages
- Analytics & attribution
- CRM integration
- Journey orchestration
🎯 Use Cases
- B2B marketing
- Lead nurturing
- Account-based marketing
- Campaign management
- Lead scoring
- Email marketing
- Pipeline generation
- Marketing analytics