What is ActiveCampaign?
ActiveCampaign provides a comprehensive customer experience automation platform that combines email marketing, marketing automation, CRM, and machine learning. The AI features include predictive sending that optimizes email delivery times, predictive content that personalizes messages, and win probability scoring for deals. The automation builder enables sophisticated workflows based on behavior, enabling personalized customer journeys. For businesses that want to deliver B2C-level personalization at scale, ActiveCampaign provides powerful segmentation, conditional content, and omnichannel messaging. With 900+ integrations and a flexible platform, ActiveCampaign serves small businesses to enterprises across various industries.
✨ Key Features
- Email marketing
- Marketing automation
- Sales CRM
- Predictive sending
- Predictive content
- Win probability
- Landing pages
- SMS marketing
- Site tracking
- 900+ integrations
🎯 Use Cases
- Email campaigns
- Marketing automation
- Customer journeys
- Lead nurturing
- E-commerce marketing
- Sales pipeline
- Personalization
- Multi-channel marketing