What is Drip?
Drip is an e-commerce marketing automation platform that helps online stores build personalized customer journeys across email and SMS. The platform offers deep e-commerce integrations that sync customer data, purchase history, and browsing behavior to create hyper-targeted campaigns. Drip's visual workflow builder enables sophisticated automation based on customer actions, tags, and custom fields. With revenue attribution, RFM segmentation, and predictive sending, Drip helps e-commerce brands increase repeat purchases and customer lifetime value. The platform excels at abandoned cart recovery, post-purchase sequences, and personalized product recommendations.
✨ Key Features
- E-commerce automation
- SMS marketing
- Visual workflow builder
- RFM segmentation
- Revenue attribution
- Product recommendations
- Abandoned cart
- Multi-channel campaigns
- Predictive sending
- Custom fields
🎯 Use Cases
- E-commerce automation
- Abandoned cart recovery
- Customer retention
- Post-purchase sequences
- Win-back campaigns
- Product recommendations
- VIP segmentation
- Revenue optimization