What is Demandbase?
Demandbase is a comprehensive account-based marketing (ABM) and sales intelligence platform that helps B2B companies identify, engage, and close target accounts. The platform uses AI to detect account intent signals, identify buying committee members, and orchestrate personalized campaigns. Demandbase provides account identification that reveals which companies are visiting your website, even anonymous visitors. The platform includes advertising capabilities for targeted display ads, sales intelligence for outreach, and engagement tools.
✨ Key Features
- Account intelligence
- Website visitor identification
- Intent data
- Display advertising
- Sales intelligence
- Personalization engine
- Analytics platform
- CRM integration
- Buying group insights
- Account scoring
🎯 Use Cases
- Account-based marketing
- Website personalization
- Target account advertising
- Sales intelligence
- Account engagement
- Pipeline acceleration
- Revenue marketing
- Account identification