Remember when Amazon said robots would "work alongside humans, not replace them"?
Yeah, that was bullshit.
On October 22, Amazon rolled out Blue Jay and Project Eluna at its "Delivering the Future" event in California. Beautiful PR. Sleek robots. Tye Brady, Amazon's chief robotics guy, standing there talking about how "there's always a person at the center."
Meanwhile, leaked internal documents say Amazon's planning to eliminate 600,000 jobs by 2033. Not "augment." Not "transition." Eliminate. Gone. Automated out of existence.
Here's what actually went down, what the tech does, and why your logistics job is way less safe than Amazon wants you to think.
What Amazon Unveiled (The Shiny Part)
Amazon showcased three major automation systems at the event:
Blue Jay is the big one. It's a next-gen robotic system that consolidates three separate robotic stations into one multi-armed workspace. The thing can pick, stow, and consolidate items simultaneously - tasks that used to require three different robots and multiple human handlers.
Performance numbers? Blue Jay currently handles about 75% of item types at Amazon's South Carolina facility, processing tens of thousands of items at "high speed." The kicker? Amazon went from concept to production deployment in just over a year. Their earlier robots (Robin, Cardinal, Sparrow) took three-plus years. AI-powered digital twins and simulation tech slashed that timeline by 60%.
Project Eluna is the AI that tells managers where to move workers before bottlenecks happen. It analyzes historical and real-time facility data, then spits out recommendations. "Where should we shift people to avoid a backlog?" Boom, answer. It's being piloted in Tennessee during the holiday crunch.
Also announced: smart delivery glasses with AR displays for turn-by-turn navigation, hands-free package scanning, and proof-of-delivery photos. Hundreds of drivers are testing them now.
Tye Brady stood on stage and said the goal is to make "work safer, smarter, and more rewarding." He emphasized that "there's always a person at the center" of Amazon's automation strategy.
Cool story, Tye. Let's talk about what the leaked documents actually say.
What Amazon Didn't Say (The Real Part)
According to internal documents reported by The New York Times and multiple outlets, Amazon's robotics division has a very different story:
By 2027: Eliminate the need to hire 160,000+ US workers, saving about 30 cents per item shipped. That's $12.6 billion in cost savings from 2025-2027 alone.
By 2033: Reduce US hiring needs by more than 600,000 jobs through warehouse automation.
The model: Amazon's Shreveport, Louisiana facility - their flagship automated warehouse - cut staffing needs by 25% last year using 1,000 robots. They expect to cut staffing by 50% next year as automation expands. That model is rolling out to roughly 40 more sites by 2027, starting with Virginia Beach.
The goal: Automate up to 75% of operations.
So when Tye Brady says "there's always a person at the center," he's technically correct. There's just way fewer of them. And they're "centered" because they're handling the 25% of tasks the robots can't do yet.
Why This Matters (And Why You Should Be Paying Attention)
Amazon is the second-largest private employer in the US, with over 1.5 million employees. When they deploy automation at this scale and it works, every single competitor watches and copies.
Walmart watches. They operate 4,600+ US stores with massive warehouses. If Amazon cuts warehouse costs 30% through automation, Walmart's CFO is on the phone with robotics companies the next day.
Target watches. UPS watches. FedEx watches. Every regional logistics company watches.
The tech involved - Blue Jay, Project Eluna, the whole suite - isn't Amazon-exclusive. Similar systems are available from Locus Robotics, Boston Dynamics, and half a dozen other vendors. What cost $2M per robot in 2020 now costs $200K. What took 18 months to deploy now takes 6 months (Amazon proved you can do it in 12 with the right AI tools).
There are approximately 1.8 million warehouse and logistics workers in the US doing jobs similar to what Amazon is automating. If even 30% get replaced in the next 5-8 years (conservative, given Amazon's internal targets), that's 540,000 jobs. Gone.
And here's the fucked up part: These were supposed to be the "safe" jobs. Physical work requiring human flexibility, adaptability, spatial reasoning. The jobs that couldn't be automated because they needed real-world problem solving.
Turns out AI-powered robots with tactile sensing (that's Vulcan, their touch-enabled bot) and fleet coordination systems (DeepFleet) solved that problem. Cool for robotics. Terrible for humans doing those jobs.
The Corporate Spin vs. Reality
Amazon says: "We hired 250,000 seasonal workers in 2025! We've created more US jobs than any company over the past decade!"
What they don't say: Seasonal ≠permanent. And past job creation doesn't mean future jobs aren't getting automated. Both things can be true: Amazon hired a lot of people in the past AND is planning to eliminate hundreds of thousands of jobs going forward.
Amazon says: "We're reducing repetitive tasks and creating new career opportunities through upskilling programs like Career Choice and mechatronics apprenticeships!"
Translation: We're eliminating 600,000 warehouse jobs and offering to train a small percentage of displaced workers for technical roles that (a) require skills most warehouse workers don't have, (b) pay less than experienced warehouse positions, and (c) will also probably get automated in 5-10 years.
The math doesn't work. Even if Amazon's training programs were amazing (jury's out), they're not training 600,000 people for new roles. They're training maybe 10,000-20,000 for specialized positions while the rest... well, good luck out there.
Amazon spokesperson Kelly Nantel pushed back on the leaked documents, saying they "reflect just one team's perspective and don't represent the company's overall hiring strategy."
Right. Except that "one team" is the robotics division - literally the group building and deploying the automation. When the team responsible for replacing workers says they're planning to replace workers, maybe believe them?
What You Can Do (If You Work in Logistics)
If you're in warehousing, logistics, package handling, or any job involving moving physical goods in a facility: This is your warning. The tech works. It's economically viable. Amazon's deploying it at scale starting in 2026-2027.
Your realistic options:
 1. Aggressively reskill (2-3 year window)
Focus on roles requiring human judgment, relationship management, and complex problem-solving. Not physical tasks. Think operations optimization, vendor management, client relations, safety coordination - jobs that require reading people and situations, not just moving boxes efficiently.
 2. Union protection
Join or support organizing efforts that require automation decisions to be collectively bargained. Won't stop automation, but can slow deployment, require job guarantees for displaced workers, and negotiate better severance/transition packages.
 3. Diversify income now
Don't depend entirely on a job that's 80% predictable physical tasks. Side hustles, skill-building, alternative income sources. You want options before you need them.
 4. Geographic mobility
Some facilities will automate faster than others. Newer facilities (like Shreveport) are automation showcases. Older facilities in complex urban environments might automate slower. If you're willing to relocate, you can buy time.
 5. Move into specialized niches
Roles handling oversized items, hazardous materials, high-value goods, or complex returns require human judgment and adaptability. These automate last. Won't save you forever, but buys you 3-5 extra years.
The worst option? Pretending this isn't happening. Amazon just told you exactly what's coming. Internal documents confirm it. The tech showcase proved they can do it.
Believe them.
The Bottom Line
Amazon spent October 22 showing off beautiful robots and talking about "people at the center." What they're actually building is a 75%-automated warehouse network that eliminates the need for 600,000 human workers by 2033.
Both narratives are true. The robots ARE impressive. The efficiency gains ARE real. The safety improvements MIGHT even be legitimate.
And 600,000 jobs are still getting automated out of existence.
When Amazon's chief technologist stands on stage and says "there's always a person at the center," he means it. There's just dramatically fewer people, doing dramatically different jobs, for dramatically less money.
Every logistics company in America watched that October 22 presentation. They're not wondering IF they should automate. They're calculating how fast they can deploy and how much money they'll save.
You've got maybe 2-3 years before this hits critical mass. Use them.
Or just hope your facility is one of the slower adopters. That worked great for the folks at Amazon's Shreveport warehouse until it very much didn't.
Original Source:
Bloomberg: Amazon Unveils New Tech for Warehouse Automation